When an Online Ad is in a Wrong Place

If someone was today reading a BBC News’s coverage about the tragic Air France Mid-Atlantic jet crash (June 1st, 2009), they would have noticed Korean Air’s “The world is my destination” marketing campaign run in a totally wrong place. Naturally the subject is not the best context for the advertiser and it is also reasonable to assume that it doesn’t serve BBC’s purposes either. It has to be purely an unfortunate result of fully automated ad placement process.