Comments on: Marketing via Bluetooth. Or is it spam? http://enduragement.wordpress.com/2008/03/03/marketing-via-bluetooth-or-is-it-spam/ About media, management, people, endurance and pleasure Thu, 26 Nov 2009 16:46:50 +0000 http://wordpress.com/ hourly 1 By: Eero http://enduragement.wordpress.com/2008/03/03/marketing-via-bluetooth-or-is-it-spam/#comment-150 Eero Tue, 15 Apr 2008 15:06:45 +0000 http://enduragement.wordpress.com/?p=76#comment-150 The opt-in here sounds very good, even though one can say that I also did opt-in to get the offer in the first place. It sounds more like advertising on-demand, where customer attention is first awaked by other means. Thank you for your comment! The opt-in here sounds very good, even though one can say that I also did opt-in to get the offer in the first place. It sounds more like advertising on-demand, where customer attention is first awaked by other means. Thank you for your comment!

]]> By: EasyBlue http://enduragement.wordpress.com/2008/03/03/marketing-via-bluetooth-or-is-it-spam/#comment-149 EasyBlue Tue, 15 Apr 2008 12:55:00 +0000 http://enduragement.wordpress.com/?p=76#comment-149 There is also however the opt-in method for using this type of device. For example, an information point such as a tourist information post. We are working with one such development where users are encouraged to 'turn on bluetooth' to see videos of the regeneration of the area. This kind of mobile bluetooth 'advertising' to us quite acceptable and the more prefferred method of delivering marketing messages to consumers via mobile phones. A similar example can be explained in the use of bluetooth signs on 'for sale' signs on houses, where viewers are encouraged to turn on bluetooth to take away videos and more pictures of the house that they are viewing. This is not as intrusive as the old 'walk past our shop and we'll ping you adverts' method. View some of our less spammy <a href="http://www.easyblueadvertising.co.uk" rel="nofollow">bluetooth marketing</a> efforts at our site. There is also however the opt-in method for using this type of device. For example, an information point such as a tourist information post. We are working with one such development where users are encouraged to ‘turn on bluetooth’ to see videos of the regeneration of the area. This kind of mobile bluetooth ‘advertising’ to us quite acceptable and the more prefferred method of delivering marketing messages to consumers via mobile phones.

A similar example can be explained in the use of bluetooth signs on ‘for sale’ signs on houses, where viewers are encouraged to turn on bluetooth to take away videos and more pictures of the house that they are viewing. This is not as intrusive as the old ‘walk past our shop and we’ll ping you adverts’ method.

View some of our less spammy bluetooth marketing efforts at our site.

]]> By: Eero http://enduragement.wordpress.com/2008/03/03/marketing-via-bluetooth-or-is-it-spam/#comment-70 Eero Tue, 04 Mar 2008 13:26:53 +0000 http://enduragement.wordpress.com/?p=76#comment-70 Kim, Thanks for your comment. I think there is some potential in these and they have to be tested somehow. Yesterday I was the guinea pig :) BR, Eero Kim,

Thanks for your comment. I think there is some potential in these and they have to be tested somehow. Yesterday I was the guinea pig :)

BR,
Eero

]]> By: Kim Dushinski http://enduragement.wordpress.com/2008/03/03/marketing-via-bluetooth-or-is-it-spam/#comment-69 Kim Dushinski Tue, 04 Mar 2008 13:05:21 +0000 http://enduragement.wordpress.com/?p=76#comment-69 Great insight into how consumers respond to Bluetooth mobile marketing. I especially like your thoughts about how else the store could reach out to consumers nearby - if mobile is not necessary it is overkill. You're right too that a consumer who walked by and got the same message but saw it later will not appreciate the offer. Probably won't even remember they were near the store. Thanks for the post. Great insight into how consumers respond to Bluetooth mobile marketing. I especially like your thoughts about how else the store could reach out to consumers nearby – if mobile is not necessary it is overkill.

You’re right too that a consumer who walked by and got the same message but saw it later will not appreciate the offer. Probably won’t even remember they were near the store.

Thanks for the post.

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